In today's world, where email has outpaced every other modes of communication, many people might wonder the need for letter writing. Emails, more precisely automated emails, can be sent at a fraction of time, when employing the resources required for developing a sales letter are compared. The truth, however, is quite contrary. An email can never achieve the impact that a well-written letter can generate. Be it sales, cover, or a presentation, in fact you cannot afford to ignore a sales letter. What is a sales letter? A sales letter is form of direct mail, may be an email, or printed mail, in which an advertiser sends a letter to a potential customer. How does a sales letter writing differ from writing an email? The difference between an ordinary email and a sales letter is that a sales letter is much more elaborate and eye catching, and if properly laid out, can be more enticing. This calls for the effectiveness of a sales letter when compared to emails. What constitutes a winning sales letter?...
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