Introduction SEO or search engine optimization approaches differ based on the platform you are using. Amazon search engine optimization or Amazon SEO differs from traditional SEO for several reasons, though the concepts are similar. How does Amazon SEO differ from traditional SEO, and how do you maximize your product's rankings in Amazon searches? Titles Titles for Amazon products and webpages are equally important. Product names and key search terms should be included in the Amazon product title to rank well in Amazon searches. This is one of the few areas where Amazon SEO is almost exactly like traditional SEO. Categorization Search engine results of product directories yield rankings partially on the keyword match and partially on product categorization. Amazon SEO thus depends on selecting the right product category. Don't just assume "toys" or "building toys" is sufficient. You should also pay attention to the product options your customers may be interested in (and filter your products out on)...
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