Matt Cutts, Google's most visible search engine optimization guru, has said there are more than 200 variables in the Google algorithm. Don't expect to find an explanation of all 200 here -- because I don't know them. (That's why Google is full of Ph.Ds.) But I have helped a number of Websites get to the No. 1 search result. How? By following simple rules. What I have learned about Google, Yahoo, Bing, and other search engines over the last 15 years could fill my Starbucks Venti cup. Lots of so-called SEO experts will swear they know enough to fill a swimming pool. Don't buy it -- they're overselling their expertise and even if they aren't, you don't need to know enough to fill a swimming pool. Search engine optimization is something every small business can do on its own with the help of a few simple rules. First, a word of warning about the limitations of SEO: You can optimize all you like but if people aren't searching for and talking about what you're selling, no amount of SEO will help you rank or...
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